EASTER SEALS 2020 VIDEOS

Easter Seals is Canada’s largest local provider of programs, services, and issues-leadership and development for the disability community.

Funds raised through the Easter Seals Telethon make a difference for children and youth with physical disabilities in Ontario. With your help, kids with physical disabilities will get the equipment they need to enjoy greater independence and have the opportunity to attend fully accessible Easter Seals camp. Your support makes a difference!

Project

Easter Seals Ontario | Windsor-Essex 2020 Telethon

Client

Easter Seals Ontario | Windsor-Essex

What We Did

This year we had to throw out the rule book due to the Covid-19 pandemic. Easter Seals Ontario, Windsor-Essex had to completely rethink the way that they held their annual telethon to raise funds. We created several videos in support of the telethon to generate awareness to the campaign as well as supplemental material to be used in the campaign itself.

SPONSOR VIDEOS

Three groups of sponsor videos were used during the live on air telethon.

ANGEL BOARD VIDEO

Then Angel Board video was create to show thanks to all the donations that came in from various business’, organizations, and people in support of the Easter Seals 2020 Telethon.

WHEEL CHAIR COUNTDOWN

The wheelchair countdown videos were created as funds came in during the Easter Seals 2020 Telethon to use as a benchmark to show how many wheelchairs were raised. Over 30 wheelchairs were raised during the telethon.

TELETHON PROMOTIONAL VIDEOS

Due to the nature of the 2020 Covid-19 Pandemic, Easter Seals Ontario, Windsor-Essex held two live screenings of films during the telethon.

These two videos were used to promote the upcoming telethon dates and the films that were played.

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