Julien Gaudet’s House offers a welcoming place where people anticipating or affected by the death of a loved one can come for compassion and support throughout their personal journey.
Our task was to design their logo and branding to reflect the message and encompass the requirements of the client.
Julien’s House Branding
Julien’s House
Company Branding, Logo Design, Business Cards, Brochure, Thank You Cards, Presentation Folder
Exploring the final design, the orange and blue colours are derived from the New York Mets, one of Julien’s favourite colours was orange.
The holding shape of the logo is that of a baseball diamond field that also represents a home plate, reaching home, and safe.
The tree represents life, and growth. This symbol brings in the compassion and allows a soft harmony into the logo design. The branches form the shape of a heart to encompass the mission of Julien’s house. Caring, supportive, and compassion.
We have adopted a strict colour palette which is restricted to the colours below. This gives the brand a very unique look and feel that enables Julien’s House to be recognized instantly.
C72 M49 Y0 K0
R82 G123 B189
#507abe
C0 M40 Y63 K0
R249 G169 B108
#f9a76a
C0 M0 Y0 K0
R255 G255 B255
#ffffff
C0 M0 Y0 K95
R51 G49 B50
#312f30
Two typefaces are used to create all of the Julien’s House collateral, Aleo and Lato. Aleo Bold should only be used for headlines and subheadings and not for body copy. Different weights of Lato can also be used as headings in some instances. The font size should not be smaller than 8pt when used across print materials in order to maintain legibility.
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